It is essential to know exactly the operational mode of a market before initiating any internationalisation process. The market research development allows obtaining the required information through different techniques and specialised tools. The scope of the studies may vary from preliminary studies up to overall studies.
The internationalisation processes often require strong financial and temporary resources. For this reason, it is essential to validate previously the adequacy of the company in the chosen market. The contact with potential customers, providers or partners will allow us to obtain the first commercial feedbacks to validate previous hypothesis.
Once the company has decided to access a foreign market, through any of the existing alternatives, a key phase of strategic planning as well as a complete training of the staff involved in such operation is initiated in order to ensure the objectives achievement as well as the monitoring process.
According to the selected internationalisation model, the company will require commercial presence as well as permanent operative actions in the country of destination, or in the setting of an export team for the virtual search and management of opportunities. In How2Go, we have solutions for every situation.