According to a report produced by the Foreign & Commonwealth Office, the proportion of GDP attributed to agriculture, forestry and fishing is 23.7% in the Ivory Coast.

It is because of this fact and How2Go’s experience in the horticultural sector that, in co-operation with SARA (Salon International de L’Agriculture et Des Ressources Animales), the leading trade fair in the Agricultural sector for Western Africa, that we are organising a trade mission which will take place from 27th-29th November 2019 in Abidjan in the Ivory Coast.

How2Go’s Katia Martinez said “Our mission to the SARA event offers an opportunity for all participants to meet directly with buyers of their products in the agricultural and horticultural sectors either at their premises or at the SARA event during the show. SARA also provides an overview of the market in action and the opportunities available to companies in the sector and provides them with valuable information.”

Participants can also meet with regional, national, bilateral and multilateral institutions such as AFDB (African Development Bank) and the FAO (Food and Agriculture Organisation).

The mission to the Ivory Coast is available to 8 participants – each participant will be selected from a different product area to ensure attendees are not competitors on the same mission.

The following products and services are highly desirable in the Ivory:

• Agricultural machinery and tools
• Irrigation and cultivation systems and equipment
• Greenhouses and crop protection
• Seeds, fertilizers, agrochemicals and agronutrients
• Packaging, packaging, classification
• Livestock, poultry, fish and agroindustrial equipment
• Animal feed and veterinary products
• Machinery and equipment for forestry
• Information technologies for agriculture
• Spare parts and all kinds of services

The trip will take place from 27th-29th November 2019 in Abidjan, the Ivory Coast and will include:

• Return transfer to your selected hotel from the airport (hotel and flight cost not included).
• General market information presentation on the morning of 27th November.
• Meetings with potential customers on 27th, 28th and 29th November either at SARA or at the customers’ premises
• Guided tour of the SARA trade fair.
• Vehicle and driver provided (petrol paid by the participant).
• Evening meals will be organised by How2Go but are paid separately with the final evening including a typical “maquis” meal.
• Closing session with advice on follow up from the mission and consultation with How2Go.

How2Go is an International Sales & Marketing Consultancy offering sales and marketing support services on all continents worldwide. If your company would like to offer their products to new potential buyers in the Ivory Coast and you would like to take part in our trade mission, please contact Katia Martinez by e-mail at k.martinez@h2gconsulting.com by Friday 7th November for further information.