COMPETITOR ANALYSIS REPORT
RISI
NEED
The company contacted How2Go with a desire to understand the behaviour of it’s direct competitors in greater detail in it’s main operating channels in order to develop a more effective positioning strategy and better understand it’s process of market development and the new opportunities that could be available to them.
SERVICE DELIVERED
Working closely with the company to understand it’s objectives, different market analyses were carried out, ranging from the entry process to a detailed competitor analysis.
RESULTS
Following the final report there was an opportunity to review specific questions highlighted by the process in the company’s operations and they were able to use valuable and objective data to enhance decision-making leading to the company’s growth in the country.