For a company like IFEMA, having a permanent presence in key markets is essential to give maximum visibility to your trade fairs and your brand at an international level. International participation at it’s events, relationships at institutional level and the internationalisation of it’s brands are at the core of it’s activities. It is here where the need arises for a permanent structure in countries with high potential, which is able to work at the local level to bring visibility to the brand and it’s events in the main sectors and business circles in each market.
Thanks to our own broad network of offices working with the same methodology and in-depth learning company values and needs, How2Go has provided IFEMA with the following:
Since we began our collaboration with IFEMA 8 years ago there have been many successful activities that have increased international presence at the different IFEMA trade fairs.
- Numerous delegations
- Minister visits
- Targeted buyer programmes and supporting the organisation of Trafic Latinoamérica in Medellín
These are just some of our past successes and we are already working towards greater successes in the future.