HOW2GO BRAZIL

Miquel Pardina
Managing Partner Brasil

After extensive international experience in Europe in the field of multi-country market studies, he moved to São Paulo, Brazil, in 2012 to join the Fran6 Market Analysis agency as Director of Market Intelligence. Later in 2016 he established himself as an independent consultant in the areas of market intelligence, social media intelligence and business internationalization. After participating in the launch of How2Go in São Paulo, he joined EXTENDA (Andalusia Export and Foreign Investment) as Director of the Delegation in Brazil. In 2022 he has joined How2Go again as a Partner, where he actively works to help companies in their internationalization processes. He is fluent in English, Portuguese, Spanish and Catalan.

Marcelo Vitali
Business Partner Brasil

He has more than 18 years of experience in the field of international relations. He began his career in the foreign trade department of the São Paulo State Federation of Industries, working in the area of business studies and development of opportunities for industrial companies. He participated in numerous trade missions, both from FIESP and from the São Paulo City Hall, where he acted from 2008 to 2011 as an international relations advisor, organizing the city's trade and investment attraction agenda with the productive sector, chambers of commerce and business entities. In 2011, he became a partner of ORBIZ, an international business consultancy, a company focused on advising foreigners to invest in Brazil and Brazilian companies in the process of internationalization. At the head of ORBIZ, he led the implementation of the company's office in Miami, USA, and the expansion of the client base. As a business development consultant, he attended large international clients such as Boeing, RX (MIPIM), Fira Barcelona, among others. In 2022 he founded CORDEL INCLUSIVE TRADING. The company sells Brazilian products and represents B2B events in Brazil. More recently, How2Go appointed Marcelo Vitali as director in Brazil, where he has the mission of leading the internationalization agency's global consolidation effort and developing the market, including for clients that are already in the portfolio, such as IFEMA and its great diversity of events and opportunities.