HOW2GO COLOMBIA
WE ARE A LEADING INTERNATIONALISATION AGENCY IN COLOMBIA
OUR OFFICE IN COLOMBIA
Darío Cerrato
Global Operations Director, Partner and Manager of How2Go Colombia.
Industrial engineer and business development specialist with 10 years of international experience and an extensive knowledge of Latin American markets. His understanding of both European and Latin American markets allows him to assist companies to successfully enter new markets avoiding the potential frictions caused by different cultures. Darío celebrates these differences and finds common ground that unites people and companies. He also has extensive experience in the energy, construction and infrastructure sectors thanks to his 6 years as manager of these fairs as part of the IFEMA Delegation in Colombia.
Pamina González
Managing Partner Colombia.
An expert in inter-institutional relations and in generating high-level connections. She has dual nationality (Colombia-Spain) and is one of the 17 women in Colombia certified as “Women Owned” by WeConnect International. She has extensive experience in the fashion, agribusiness, beauty and health sectors with deep knowledge of the fair sector thanks to her 6-year experience as commercial director of the IFEMA Delegation in Colombia. She enjoys human relationships and interculturality, which often sees her acting as a bridge between people and companies.
Darío Cerrato
Director global de operaciones, socio y gerente de How2Go Colombia.
Ingeniero industrial y especialista en desarrollo de negocio con 10 años de experiencia internacional y un profundo conocimiento de los mercados latinoamericanos. Su entendimiento de los mercados europeo y latinoamericano le permite ayudar a las empresas a implantarse de manera exitosa evitando las fricciones derivadas de las diferencias culturales. Darío disfruta de las diferencias y encuentra los puntos comunes que unen a las personas y las empresas. Además cuenta amplia experiencia en el sector energía, construcción, infraestructura gracias a sus 6 años como encargado de estos sectores de las ferias de de la Delegación de IFEMA en Colombia.
Pamina González
Managing partner Colombia.
Experta en relaciones interinstitucionales y en la generación de conexiones de alto nivel. Cuenta con doble nacionalidad (Colombia-España) y es una de las 17 mujeres en Colombia certificadas como Women Owned por WeConnect International. Amplia experiencia en los sectores moda, agroindustria, belleza y salud con profundo conocimiento de sector ferial gracias a su experiencia de 6 años como directora comercial de la Delegación de IFEMA en Colombia. Disfruta de las relaciones humanas, de la interculturalidad, y es por eso que está siempre haciendo de puente entre personas y empresas.
OPPORTUNITIES IN COLOMBIA
WE ARE EXPERTS IN INTERNATIONAL BUSINESS DEVELOPMENT
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