INBOUND MISSION
August 18, 2021SALES MISSIONS
June 15, 2021
RESEARCH OF INTERNATIONAL BUYERS
FIAB Y MINISTERIO DE AGRICULTURA, PESCA Y ALIMENTACIÓN
NEEDD
The Spanish Federation of Food and Drink (FIAB), in collaboration with the Ministry of Agriculture, Fish and Food, wanted to organise a Virtual Business Meeting to generate quality business meetings between the top exporting companies and worldwide buyers and importers. This ambitious project which included more than 100 Spanish participating companies needed extensive resources to identify and contact buyers.
SERVICE DELIVERED
To meet this need, we carried out a multi-country service , where, thanks to our own network of offices who analysed multiple markets simultaneously identifying the best potential contact profiles in each.
Firstly, we held a meeting to brief the directors of our offices in Europe, Africa and Latin America about the need, defining the profile of the target company and decision maker to speak with.
A co-ordinated long list with more than 70 companies validated with information about their import volumes and their potential for Spanish exporting companies.
The Long List was qualified by project managers at FIAB who prioritised the most interesting contacts and began to contact the Spanish companies to let them know about the event and present them with the export opportunity on offer and validate their interest.
Finally, the export opportunity was matched with the buyer’s interests, generating numerous business meetings with a high potential for success.
RESULTS
The work carried out led to the organisation of more than 90 meetings with buying managers from 18 large supermarket chains and importers from 8 different countries.
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