There has never been a more critical time to look at strategy and planning whether it be in the home market or for export.

As international travel is virtually non-existent thanks to quarantining, isolating, social distancing, etc, export has seemingly been placed on an indefinite “back-burner” with companies focusing on local markets first.

With staff on furlough, or businesses making reductions in staff, how can they set wheels in motion to get back to a “new normal”?

A business consultancy like How2Go can offer a variety of solutions to revive sales both at home and abroad.

While a consultant represents an additional cost, it is invariably a temporary one. A consultant can take on short-term or long term projects to support your sales and marketing efforts for a fraction of the cost of a full-time employee. The consultant becomes part of your team and can even work using your company’s contact details and email address. In regular discussion with you, they can plan and execute an agreed strategy within a set timeframe so it is easy to see where they can add value and quantify their results.

In returning to a new normal, focus on the home market will certainly reduce the time available for the usual work that should be carried out in developing new markets. Staying with the cooking analogy, constant temperature in cooking ensures even cooking. Losing focus on new business development will lead to lost sales long term. Applying constant heat to your sales process will mean that you are already in a position to complete the cooking process and make a sale when the client is ready. A consultant like How2Go can help you open new markets and make essential contacts without distracting the focus of the current sales team on the home territory. They are also used to virtual and online business practices and coupled with knowledge of online research tools to develop contacts and sales leads and as in How2Go’s case access to their network of 12 offices worldwide, doors, a perfect ingredient to the sales process.

Article written by: Louisa Criscenti-Brown